BIRCHWELL DIGITAL04 / SEO & SEARCH STRATEGY
SEO / SEARCH WITH PURPOSE
The right people.
Finding
your business.
A considered website deserves to be discovered. We bring structure, useful content and search priorities together around the services you want to be known for.
SEO / A CONSIDERED INVESTMENT
A clearer search presence.
A scope that makes sense.
Start with your website, market and goals.
We’ll agree the work, timing and investment before we begin.
SEO foundations, ongoing improvement or a tailored search strategy. Scope and investment are agreed around your website and goals.
01A considered starting point
SEO foundations
Tailored quote
One-off discovery and improvement scope
Understand what is holding the website back and agree the most useful improvements.
- ↗Website and search visibility review
- ↗Technical and on-page priorities
- ↗Search intent and keyword mapping
- ↗Agreed page and metadata improvements
- ↗A practical next-step plan
Discuss your SEO foundations↗02Consistent attention
Ongoing SEO
Tailored quote
A monthly scope agreed around your goals
Keep improving the pages, content and search experience that support your business.
- ↗A prioritised monthly improvement plan
- ↗Agreed content and on-page optimisation
- ↗Technical checks and issue review
- ↗Search performance reporting
- ↗Regular progress and scope reviews
Explore ongoing SEO↗03Individual goals. Individual scope.
Bespoke SEO strategy
Tailored quote
For a more specific search opportunity
A tailored approach for a new website, a local market or a defined set of services.
- ↗Business, audience and competitor research
- ↗Service or local search planning
- ↗Website structure and content direction
- ↗Launch or migration planning where agreed
- ↗A phased delivery and measurement plan
Plan your SEO strategy↗Final deliverables, timings and investment are agreed before work begins.
WHAT WE WORK ON
More than a keyword.
A useful experience.
Search is one part of the journey. The page people arrive on needs to explain your business clearly and help them take the next step.
01 / FOUNDATIONSA website search can understand.
Review page structure, technical issues, metadata and the agreed priorities for your website. Turn the findings into a manageable improvement plan.
02 / RELEVANCEContent with a clear purpose.
Map services and customer questions to useful pages. Focus on clarity, relevant search intent and the next step a visitor needs.
03 / YOUR MARKETVisibility where it matters.
Plan around your service area, audience and business priorities. Local search work can form part of the agreed scope.
04 / PROGRESSKnow what is changing.
Agree the measures, reporting and review points. Use the results to decide where the next round of attention belongs.
A LITTLE MORE CLARITY
Before we
begin.
Can you work on an existing website?+
Yes. We begin by reviewing the website, its access and the changes your platform allows, then agree a realistic scope.
Is SEO included in a website build?+
The agreed website build includes its specified foundations. Ongoing SEO, content work and broader search strategy are scoped separately, so the responsibilities are clear.
Can you promise a particular ranking?+
No. Rankings are not guaranteed. We agree the work and measures, report progress and review the next steps together.
How is the investment agreed?+
We review your starting point, goals and required delivery, then provide a tailored quote. Any monthly scope and commitment are agreed before work starts.